Attend this 1 day practical workshop and find out how to successfully implement Key Account Management (KAM)into your organisation.

Whatever stage of KAM implementation you are in (not started, thinking about it, doing it with some success, or completed it with varying degrees of success), you will benefit from this 1 day practical and interactive workshop.

At this unique training workshop you will:

• Learn what KAM means for pharma and why it is so important
  
• Understand what the main characteristics are of good key account management
  
• Discover where to start with an effective KAM programme for seamless implementation
  
• Develop an understanding of the key components of KAM including:  The role of Account Planning; Developing effective Account Plans; Using and managing Account Plans and Differences between Basic and Advanced KAM

No other event provides you with the exclusive insights you need in order to develop the right KAM programmes for your organisation.  Still not sure?  Then take a look at these key benefits. You will:

• Hear from someone who has done it outside of pharma
  
• Take part in practical exercises designed exclusively for pharma and its challenges
  
• Walk away with Account Plan structures and templates
  
• Learn how to use advanced KAM, sell on value and create customer success
  
• Discuss solutions to pharma specific KAM challenges
  
• Improve your employment prospects and career with in-depth knowledge of one of the hottest topics in pharma today
  

Why this event is crucial to the success of your organisation:

• Influencing prescribing habits and decisions is getting harder
  
• There is increasing pressure on healthcare professionals to prove they get value-for-money when purchasing drugs and health services
  
• Purchasing decisions across healthcare in Europe are taken at different levels
  
• Healthcare professionals are reducing the time they spend on non-patient work, so access and engagement is even more challenging
  
• Pharma sales professionals need to increase the value in their interactions.  "Predictions are that sales casualties in the next 15 months could hit 4000 across the UK" (PharmaTimes, Dec 2007)

Who is this workshop for?

• Account Managers who need to work to their organisations KAM programme
• Sales and Business Development Managers who want more success from KAM
• Sales Force Effectiveness Managers who will be responsible for delivering KAM auccess
• Senior Business Intelligence professionals who will need to support sales and marketing
• Marketing Managers who will benefit from KAM insight to drive increased success
• Strategy Managers who need to specify KAM related strategies and want these plans to succeed